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Built on Building Products

This means that we have an implicit understanding of how to drive sales in the key building products channels, including:


– Architect/Specifier

– Interior Designers

– Retail, including multiples and independents

– Merchants

– The Building Trade

– Contractors

– Industry Bodies

– Consumer – linking to retail distribution or Ecommerce


As part of our building products pedigree, we have staff with technical writing expertise. This means that we can create CPD for online and offline delivery.


To find out more about how we do this and who we are doing it for, visit our services page.

Our Team

Our experienced team has a strong track record in providing support to clients in a number of key industry sectors. We work in many industries, including tiling, adhesives, construction, DIY and agriculture. We are proud to work for blue chip brands in these and other key areas. Our clients are marketing-led companies who are the innovators in their fields, showing the way with pioneering new product development, environmentally-friendly manufacturing, superb customer service and the most modern training practices.


Smart Marketing Works has a sister company, Smart Admin Works, which provides outsourced trade association management services. Smart Admin Works also has major clients in the building products sector, further underlining our credentials in this area. This work has enabled the team to accumulate a wealth of experience in supporting trade associations, ranging from running technical seminars and conferences to PR work, database management and hosting large-scale industry events.